If you’ve been using our app lately, you may have noticed that it was renamed. In fact, everything around here has been renamed.
The travel planning and companion app formerly known as Backroads is now named Sideroads. It’s official.
While we’d like to explain how this rebranding will unleash a new wave of disruption by reducing our customer acquisition cost and massively expanding our total addressable market… the reality is that those other guys have a trademark, were having a bad day, and decided to enforce it.
Merry Christmas to all.